Be at the Very Top of Google Only Pay for Real Leads
Google Local Service Ads place your business above regular ads, with a “Google Guaranteed” badge that builds instant trust.
What Are Local Service Ads?
Local Service Ads (LSAs) are a type of paid advertisement from Google designed for local service–based businesses (like plumbers, electricians, lawyers, cleaners, and similar providers).
They show business info such as:
– Business name
– Phone number
– Reviews and ratings
– Hours
– Location
– A “Google Guaranteed” or “Google Screened” badge (for eligible businesses)
Why LSA Work?
Local Service Ads help you connect with customers who are actively searching for services in your area.
- Top placement above all ads + organic search
- Pay-per-lead, NOT per click
- Google Guarantees badge increases trust
- Perfect for businesses serving a physical location or service area
Turn Clicks Into Customers!
With Full LSA Management, You’ll Receive High-Quality Leads While We Manage Campaigns, Appeals, And Reporting.
Our Local Service Ads Features Include
We deliver top-tier service at competitive rates, giving you premium quality without the premium price.
Business Eligibility + Verification Setup
We verify eligibility and ensure compliant information for fast approval.
Google Guaranteed Profile Setup
We set up and verify your Google Guaranteed profile to boost trust and visibility.
Category + Service Mapping
We accurately map your categories and services for proper placement and visibility.
Lead Optimization
We optimize lead quality and conversions through smarter targeting and setup.
Review Request Automation (optional add-on)
We automate review requests to boost customer feedback.
Monthly Lead Reporting
We provide clear, actionable reports on your leads to track performance and growth.
We’ll Get You Qualified!
We’ll walk you through providing:
- Insurance documents (if business category requires it)
- Background check (Google requirement)
- Business location + service area
Requirements will be based on what type of business.
To qualify for Google Local Services Ads, Local Service businesses must complete the following verification steps:
Proof of insurance
Valid liability insurance is required to ensure customer protection and compliance with Google’s standards.
Background check
Google requires background screening for business owners and, in some cases, technicians to help build customer trust. This check is performed by a third-party provider, typically Evident or Pinkerton:
○ Evident: A digital platform that verifies identity, criminal history, and eligibility commonly used for home service businesses.
Bullet points for these categories: (HVAC (heating, ventilation, air conditioning,Electrical,Cleaning services (residential),Lawn care / landscaping,Handyman services,Appliance repair)
○ Pinkerton: A long-established security company that conducts more in-depth checks, sometimes used for higher-risk or regulated industries.
Bullet points for these categories: (Locksmiths,Security services / alarm installation,Certain legal or financial services,Some specialized trades with stricter regulations)
Verified business location & service area
We’ll make sure your business address is verified, and service areas accurately reflect where you provide services!
Affordable Rates with Premium Service
We deliver top-tier service at competitive rates, giving you premium quality without the premium price.
LSA Setup Only
One-time setup fee
Profile creation + verification
Phone call routing setup
LSA Setup + Monthly Management
Includes lead filtering, optimization, reporting and Lead appeal ( If a lead is not qualified, we handle the Google appeal process to protect your ad spend)
Frequently Asked Questions
We deliver top-tier service at competitive rates, giving you premium quality without the premium price.
How long does approval take?
Approval typically takes 1–3 weeks, depending on background checks, insurance verification, and business location confirmation.
(We can follow up directly to Google LSA Team)
How many leads can I expect?
The number of leads varies based on your service area, budget, and category demand. HVAC businesses typically receive 5–20 qualified leads per week, but results can differ by location and season.
Do I need a Google Ads account?
No. Local Services Ads (LSA) run independently of Google Ads, so you do not need a Google Ads account to participate.
Do I need a Google Business Profile?
Yes, in order for us to qualify your business and allow for it to become verified, we require a Google Business Profile Creation. We can create one for you, or we can optimize your current profile.
What happens if leads are spam?
If a lead is unqualified or spam, you can report it to Google. They may credit your account for the invalid lead, and we can assist with this appeal process to protect your ad spend.
Difference Between Google Guaranteed and GLSA?
Google Local Services Ads (GLSA)
What it is: The advertising platform that allows local service businesses (like HVAC, plumbing, locksmiths) to appear at the top of Google search results.
How it works: You pay per lead, not per click, and your ads show to people actively searching for your services in your service area.
Google Guaranteed
What it is: A trust badge that appears on your GLSA profile once your business passes Google’s verification process.
How it works: Customers see the Google Guaranteed badge, which assures them that Google will cover certain service issues (up to a specific amount) if they are dissatisfied.
What's the process with adding Google Guarantee to GBP business accounts?
Verify Your Business on Google
Make sure your Google Business Profile is claimed and fully verified.
Sign Up for Local Services Ads (GLSA)
You must first create a GLSA account for your service category.
Submit Required Documentation
Insurance documents (if your category requires it)
Background checks for owners/technicians (via Evident or Pinkerton)
Business licenses (if applicable)
Pass the Google Background and Business Checks
Google (through Evident or Pinkerton) will verify your identity, criminal history, and eligibility.
Your business location, service area, and license/insurance verification are confirmed.
Receive the Google Guaranteed Badge
Once all verifications are approved, your GLSA profile displays the Google Guaranteed badge, signaling trust to potential customers.
Start Running Ads
Your business can now appear in Local Services Ads with the Google Guaranteed badge.
Eligible leads can be disputed if unqualified, protecting your ad spend.
Maximize Your Leads
Stop Wasting Ad Spend On Unqualified Leads. We Filter, Optimize, And Report So You Can Focus On Growing Your Business.
